About this session

This is the second report from Aurora Live’s new Research and Insights team, and part of a three-part series based on our AI survey. It focuses on how companies are measuring the business impact of AI and the return they are seeing on their investments.

Based on insights from 200 senior decision-makers across Europe’s top enterprises, the report examines how organizations are tracking the success of their AI initiatives, the kinds of business outcomes they’re achieving, and the indicators used to measure progress.

It also explores when companies expect to see a positive ROI, how results vary depending on their level of AI maturity, and which challenges are still limiting impact. Real-world success stories and use cases from Aurora Live members add practical context to the data, helping readers benchmark their strategies, reflect on their own progress, and discover new ways to generate business value from AI.