About this session

It has been a few months since the U.S. tariff wave under Trump’s 2025 agenda reshaped the global trade landscape. Europe is at the crossroads of this new trade reality, with every sector —from manufacturing and aerospace to logistics and tech — feeling the pressure. But while the challenges are clear, the solutions lie within reach. How can European businesses respond, adapt, and ultimately thrive in a post-tariff world?

In this dynamic virtual discussion, we will focus on the practical strategies that businesses are using to adapt to new global trade rules. Let’s discuss how your organization is dealing with these challenges, share lessons learned, and identify opportunities to build resilience for the long haul.

We highly encourage you to prepare any questions you may have on this topic beforehand and use this forum as a valuable opportunity to learn how others in similar positions at different companies approach this topic.

Key Discussion Themes:

1. Adapting to New Trade Barriers: What’s Working, What’s Not?

• What changes have you made to your supply chain or operations as a result of the U.S. tariff agenda?
• How have you adjusted your sourcing strategies or vendor relationships to deal with increased tariffs?
• Are there any specific processes or tools that have been most effective in managing the immediate impact of tariffs?

2. Protecting Profit Margins: Navigating Cost Pressures in the New Trade Environment

• How are you managing increased costs due to tariffs?
• What strategies are you using to mitigate the impact on your pricing structure without sacrificing competitiveness?
• How can you pass on costs without losing customers?

3. Strengthening Your Supply Chain: Strategies for Resilience and Flexibility

• What changes are you making to create more resilient and flexible supply chains?
• Have you explored regionalizing your supply chain to avoid tariff-related disruptions? If so, what have you learned?
• What role does technology play in strengthening your supply chain in this new environment?

4. Strategic Innovation: How Are You Rethinking Your Product and Market Strategies?

• How has your product strategy evolved due to the tariff changes? Are you diversifying your offerings or exploring new markets?
• What role is innovation playing in helping you mitigate the impact of tariffs on your business?
• Have you seen any opportunities emerge from the new global trade dynamics, such as shifts in consumer demand or new regions to explore?

5. Risk Management and Contingency Planning: Are You Prepared for the Long Haul?

• What long-term risks do you see emerging from the ongoing tariff situation, and how are you preparing for them?
• How are you balancing risk management with the need for innovation and growth?
• What contingency plans are you putting in place to ensure business continuity as global trade dynamics evolve?